Phase 1 — US Market Assessment
Duration: 4-6 weeks | Deliverable: 30-page Market Assessment Report + Recommendation
Before spending a euro on US market entry, you need an honest assessment of your opportunity. We conduct rigorous research across six dimensions:
- Market Size & Segmentation: TAM, SAM, and SOM analysis for your specific solution
- Competitive Landscape: Direct and indirect competitors, pricing analysis, positioning gaps
- Buyer Profile Research: Who actually buys this in the US? What do they care about? What triggers their purchase?
- Channel Assessment: Direct sales, distribution, partnership, or marketplace — which fits your company?
- Regulatory & Compliance Scan: FDA, FCC, state regulations, insurance — what do you need?
- Success Probability Assessment: Honest evaluation of your company's readiness and the opportunity's attractiveness
We Tell the Truth
Some companies aren't ready for the US market. Some products don't have US demand. We will tell you this — saving you years and millions — rather than take your money for a project destined to fail.
Phase 2 — US Foundation Setup
Duration: 4-8 weeks | Deliverable: Fully operational US legal entity and infrastructure
- US entity formation (Delaware LLC or C-Corp) — with recommendations on structure for your situation
- EIN (Employer Identification Number) application
- US business bank account opening (increasingly difficult for foreign-owned companies — we know the right banks)
- US registered agent and business address
- US business insurance (general liability, E&O, product liability as needed)
- Trademark registration in the US (USPTO)
- US website setup, hosting, and compliance (CCPA, ADA)
- Initial payroll setup for first US hire
Phase 3 — US Market Positioning
Duration: 3-4 weeks | Deliverable: Complete US messaging platform and sales toolkit
- Value proposition reframing for US buyers (ROI-focused, outcome-oriented language)
- US competitive positioning and differentiation narrative
- Pricing strategy for US market (benchmarked against US competitors)
- US-adapted pitch deck (one-pager, investor version, customer version)
- Case study development with US buyer perspective
- US sales email sequences and LinkedIn outreach templates
- Website copy review and US localization recommendations
Phase 4 — Go-to-Market Execution
Duration: 3-6 months | Deliverable: Active US pipeline, first revenue, scalable process
Sales Process Design
CRM setup (HubSpot/Salesforce), pipeline stages, SLA definitions, US-specific sales playbook
Partner Recruitment
Identifying, qualifying, and onboarding US channel partners, resellers, and strategic allies
Event Strategy
Trade show selection, French Tech pavilion participation, US conference speaking opportunities
Outbound Sales
Target account list, prospecting sequences, introductory call coaching, follow-up protocols
Thought Leadership
US media outreach, podcast appearances, LinkedIn content strategy, byline articles
Pipeline Management
Weekly pipeline reviews, deal coaching, proposal support, negotiation guidance
Investor Introductions & Fundraising Support
For French companies seeking US capital, Gershon Consulting provides:
- Delaware C-Corp conversion (required for US VC investment)
- Investor pitch coaching for US audiences
- Warm introductions to Franco-American investors (Partech, Idinvest, BPI USA programs)
- AngelList, Y Combinator, and accelerator application support
- SAFE vs convertible note vs priced round guidance
- Cap table structure review for US investment compatibility
Executive Coaching & Training
US Sales Culture Training
Half-day to multi-day workshops for French sales teams on US buyer psychology, pitch techniques, follow-up norms, and negotiation style
Executive Communication Coaching
One-on-one coaching for French CEOs and sales directors preparing for US board meetings, investor pitches, and enterprise sales calls
Cross-Cultural Management
Training for French managers working with US employees, partners, or customers — bridging the communication gap
US Contract & Negotiation Training
Understanding US commercial contracts, MSAs, SOWs, and US-style negotiation dynamics
Start a Conversation
Every engagement begins with a free 30-minute discovery call. We listen to your situation, share our honest assessment, and — only if there's a genuine fit — propose a scope of work.