Our Mission
Gershon Consulting was founded on a simple observation: French companies lose years and millions of euros trying to enter the US market without the right cultural and strategic guidance.
Meanwhile, thousands of highly qualified Americans live in France — people who know both cultures intimately, speak French fluently, and understand the business environments on both sides of the Atlantic.
We connect these two realities: building a practice that helps French companies succeed in America, powered by a network of American experts who call France home.
The Gershon Difference
Bicultural by Design
We're not American consultants who've studied France, or French consultants who've studied America. We are Americans who live and work in France — we understand the nuances that textbooks miss.
US Market Specialists
We focus exclusively on US market entry — not generic internationalization consulting. Every tool, methodology, and contact in our network is oriented toward helping French companies succeed in America.
Network Model
Rather than a large consulting firm with generalist consultants, we operate through a curated network of American specialists in France — each with deep sector expertise and genuine US market relationships.
Methodology-Driven
We don't improvise. Our US Market Entry Framework has been refined through dozens of engagements — from first market assessment through to first US revenue and sustainable growth.
Our US Market Entry Framework
Market Assessment
Rigorous evaluation of US market opportunity: size, competitive landscape, buyer profiles, pricing benchmarks, and success probability. We tell the truth — including when the timing isn't right.
Foundation Building
Legal entity (Delaware LLC/C-Corp), US bank account, EIN, US address, insurance, and compliance groundwork. Getting the infrastructure right before spending on sales.
Market Positioning
Translating French value propositions into US market language. Competitive positioning, pricing for US buyers, reference story development, and US-adapted messaging.
Go-to-Market Execution
Sales process design, channel selection, partner recruitment, event strategy, and the first 90 days of active US sales — with an American consultant by the client's side.
Scaling & Optimization
First US hire, CRM setup, US PR strategy, Series A/B fundraising preparation, and transition to a standalone US operation.
Sectors We Serve
B2B SaaS & Tech
French tech companies navigating US sales cycles, pricing, and the transition from European to US enterprise customers.
Luxury & Lifestyle
French luxury brands entering US retail, e-commerce, and wholesale — where French origin is a powerful differentiator.
Industrial & Manufacturing
French manufacturers seeking US distribution partners, OEM relationships, or direct market presence.
Food, Wine & Agriculture
French food and beverage companies navigating US FDA compliance, three-tier distribution, and American consumer preferences.
Cleantech & Energy
French clean energy companies accessing US federal incentives (IRA), state-level programs, and utility partnerships.
Medtech & Life Sciences
French medical device and pharma companies managing FDA pathways, US clinical trials, and healthcare distribution.
AmericanInFrance.fr — Our Community Platform
AmericanInFrance.fr is Gershon Consulting's public-facing resource hub — a free service for the community of Americans living in France and French companies interested in US expansion.
- 150+ curated resources for Americans navigating life in France
- 40+ in-depth topic guides on visas, taxes, banking, business, and US market entry
- Weekly digest of news relevant to Americans in France
- Partner Program connecting American consultants with French companies
- Newsletter with exclusive insights for the Franco-American professional community
Work With Gershon Consulting
Are You a French Company Planning US Expansion?
Whether you're evaluating the opportunity or ready to execute, Gershon Consulting can help you avoid the most expensive mistakes and accelerate your path to US revenue.
Schedule a Consultation →Are You an American Consultant Based in France?
The Gershon Partner Program connects qualified American professionals with French companies who need their expertise. Join the network.
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